General Product Safety RegulationGPSR
GPSR is the EU's baseline safety regime for every non-food consumer product sold to people in the EU 27 — DTC, marketplace or retail. Regonance scans your catalogue and surfaces the gaps marketplaces enforce.
The concrete categories in scope
Anyone placing consumer products on the EU market — DTC brands, Amazon EU / Etsy / Shopify sellers, importers, marketplaces and fulfilment operators. Non-EU sellers must appoint an EU Responsible Person.
What GPSR obliges you to do
Identify the product and the economic operator
Model, batch or serial number on the product or packaging; manufacturer + EU Responsible Person named with contact details.
Warnings, instructions and a technical file
Warnings and instructions in every destination language; an internal risk analysis and technical file you can produce on request.
Traceability and incident reporting
Supply-chain traceability sufficient for recall, plus an incident-reporting workflow tied to the EU Safety Business Gateway.
Key dates and what they trigger
GPSR fully applicable
Replaced the 2001 directive across all 27 member states. No grandfathering.
Marketplace verification
Marketplaces required to verify RP, warnings and traceability before listing.
Safety Gate enforcement
Member-state authorities can request your technical file and act on Safety Gate alerts.
From exposed to audit-ready
Six readiness checks Regonance turns from gap to source-traced for GPSR.
What the platform does for GPSR
Included on every plan — Free, Starter, Growth, Pro, Agency.
Scan your catalogue against the six GPSR checks
CSV, Shopify or URL — per-SKU readiness score, remediation list sequenced by enforcement risk, and source-traced findings.
Capture and render the EU Responsible Person
EU RP details stored once, surfaced on every passport, public passport URL and PDF — auditable and defensible.
Produce the marketplace-acceptance summary
An audit snapshot you can attach to Shopify, Etsy and Amazon EU listings — re-run automatically when you add SKUs.
The gaps we see most often on GPSR
- No EU Responsible Person named on the product or listing
- Technical file incomplete or missing entirely
- Warnings and instructions in English only
- Manufacturer contact details absent on packaging
- No incident-reporting workflow tied to Safety Business Gateway
Every GPSR finding is source-traced — what the gap is, where it came from in your inputs, and the remediation step. A readiness report, not a verdict.
GPSR questions, answered
Do I need GPSR readiness if I only sell on Amazon EU or Etsy?
Yes. Since 13 December 2024 marketplaces have been required to verify your manufacturer, EU Responsible Person, warnings and traceability information before listing — missing any of these is grounds for delisting.
I'm a small seller — am I exempt?
No. GPSR has no small-seller or micro-enterprise exemption. Obligations attach to the product, not the company size or turnover.
What's the difference between an EU Responsible Person and an Authorised Representative?
Different regulations, similar idea. GPSR requires an EU-based Responsible Person to take legal accountability for safety information. EPR and PPWR Art. 40 require an Authorised Representative per country for producer-responsibility obligations.
What does a Regonance GPSR readiness report contain?
A per-SKU score against the six GPSR checks (identification, RP, warnings, technical file, traceability, incident reporting), a remediation list sequenced by enforcement risk, and source-traced findings.
Is a Regonance readiness report legal proof of safety?
No — it's an AI-assisted readiness assessment with source-traced findings. Informational guidance, not legal advice.
Every GPSR guide
- GPSR Compliance for Amazon EU Sellers — GPSR on Amazon EU: the manufacturer and Responsible Person attributes Seller Central asks for, and what happens if missing.
- GPSR Compliance for Shopify Sellers — GPSR for Shopify stores: the product information block, EU Responsible Person and what to show on every product page.
- GPSR Compliance for Etsy Sellers — GPSR for Etsy sellers: handmade isn't exempt.
- UK Sellers: EU Responsible Person for GPSR — Selling to the EU from the UK? Why GPSR requires an EU Responsible Person, how to appoint one and where to show the details.
- GPSR Common Mistakes Sellers Make — The GPSR mistakes that get listings suspended: wrong Responsible Person, missing warnings, incomplete manufacturer details.
- GPSR Required Product Information for Listings — The product information GPSR requires on every online listing: manufacturer, Responsible Person, identifiers, warnings.
- GPSR Compliance Done for You — Managed Service — Managed GPSR compliance: we assess your listings, build the documents and keep them current.
- What Is GPSR? General Product Safety Regulation — The EU General Product Safety Regulation (GPSR) explained in plain English: who it covers and what sellers must do.
- GPSR Seller Responsibilities Explained — What GPSR requires from manufacturers, importers, distributors and online sellers — and who is liable.
- GPSR Requirements for Online Marketplaces — What GPSR requires from online marketplaces and the sellers on them, and how platforms enforce it.
- GPSR Compliance Checklist for E-commerce Sellers — The complete GPSR checklist for online sellers: every duty from Responsible Person to recalls, step by step.
- GPSR Compliance Checklist — Every Duty — A practical GPSR compliance checklist covering risk assessment, technical file, labelling, Responsible Person and incidents.
- Amazon Listing Suspended for GPSR — How to Fix It — Amazon suspended your listing for GPSR? The usual causes, the attributes to fix and how to get reinstated.
- GPSR Compliance for TikTok Shop Sellers — GPSR for TikTok Shop sellers in the EU: the product safety details TikTok asks for and what triggers removal.
- How to Appoint an EU Responsible Person — How to appoint an EU Responsible Person under GPSR: who qualifies, the mandate, costs and where to show their details.
- EU Responsible Person vs Authorised Representative — EU Responsible Person vs Authorised Representative: how the roles differ under GPSR, CE and EPR, and which you need.
- EU Responsible Person Explained — Who Needs One — Who needs an EU Responsible Person under GPSR, what they actually do, and how to appoint one.
- Non-EU Seller Obligations — The EU Compliance Stack — Every EU obligation for brands shipping in from outside the Union: Responsible Person, EPR, labelling and more.
Don't miss a GPSR deadline.
Get the GPSR dates on the shared EU compliance calendar, with what each one obliges you to have in place — plus the rest of the nine regulations your catalogue faces.
- → Every GPSR date in one timeline
- → What must be in place before each one
- → An alert if a date moves or guidance lands
Get an audit snapshot for GPSR
One workspace. Nine EU regulations. Source-traced findings, defensible reports.
Want this regulation assessed for your products? Our team can handle it. Book a consultation →
Compliance guidance based on published EU regulatory texts, not legal advice. Validate scope and obligations with a qualified advisor before acting; consult the consolidated text on EUR-Lex for the authoritative legal source.