Knowledge hub

Common questions, direct answers.

Plain-English Q&A on the nine EU regulations Regonance covers — GPSR, DPP under ESPR, EmpCo, PPWR, EPR, CE marking, Right to Repair, REACH/SVHC and the EU Battery Regulation — plus the roles that sit alongside them. Each answer leads with the direct answer, then the EU citation.

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EU green claims rules: what changes on September 27, 2026

On 27 September 2026, the Empowering Consumers for the Green Transition Directive — Directive (EU) 2024/825, known as EmpCo — becomes enforceable across all EU Member States. From that date, environmental claims made to EU consumers are subject to strict new rules. There is no transition period. Claims that were acceptable on September 26 may be unlawful on September 27.

EPR (PRODUCER RESPONSIBILITY)

EPR registration by country: the EU 27 register/report/pay map sellers actually need

EPR is implemented per member state — LUCID, ADEME, CONAI, Verpact and 24 others. Here's how the national registers work for packaging, WEEE, batteries and textiles, what PPWR Art. 44 changes from 12 August 2026, and where non-EU sellers need an Authorised Representative.

ECOMMERCE COMPLIANCE

GPSR for Shopify sellers: the Article 19 block, the EU Responsible Person, and what changes for every EU-shipping store

Shopify is not a marketplace under GPSR Article 22 — which makes the seller, not the platform, responsible for Article 19 compliance on every listing. Here is the exact listing block, the EU Responsible Person requirement, the theme-template change, and the per-region catalogue audit every Shopify store needs to run for the EU 27.

ECOMMERCE COMPLIANCE

GPSR on Amazon EU: the Manufacturer Contact attribute, the EU Responsible Person field, and how Seller Central enforces Article 22

Amazon is the EU's largest GPSR enforcer. The Manufacturer Contact and Responsible Person attributes in Seller Central are mandatory on covered listings since 13 December 2024, and Amazon delists non-compliant ASINs automatically. Here is what each field expects, the per-marketplace differences, and the audit every Amazon EU seller needs to run this quarter.

ECOMMERCE COMPLIANCE

GPSR for Etsy sellers: handmade is not exempt, the Responsible Person field, and what changes for makers shipping into the EU

Etsy is a marketplace under GPSR Article 22, and 'handmade' carries no exemption from the General Product Safety Regulation. Since 13 December 2024, every Etsy listing shipped into the EU 27 must carry manufacturer, Responsible Person, and warnings — and Etsy delists listings missing them. Here is what an Etsy shop actually needs to do.

GPSR

Amazon suspended my listing for GPSR non-compliance — how to fix it

If your Amazon EU listing has been suppressed, deactivated, or flagged for GPSR non-compliance, you are not alone. Since the General Product Safety Regulation (EU 2023/988) became applicable on 13 December 2024, Amazon has been running automated compliance checks across every EU marketplace — and enforcement has intensified throughout 2025 and 2026.

Latest report

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EU Product Compliance Gap Report — Q3 2026

92.5% of products scanned had at least one EU compliance gap. The top 10 missing fields, enforcement context, and what they cost.

PUBLISHED AUGUST 2026 · PDF AVAILABLE

By audience

3 / 3 tracks

For non-EU sellers shipping into the EU

US, UK, CN and other non-EU sellers that need an EU Responsible Person, an Authorised Representative, and a per-country EPR footprint before the first parcel ships.

By regulation

15 modules

PPWR (Packaging)

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Packaging & Packaging Waste Regulation (EU) 2025/40 — minimisation, recyclability, recycled content and labelling obligations.

EU Packaging Regulation (PPWR): what changed on August 12 and what sellers must do now

On 12 August 2026, the EU Packaging and Packaging Waste Regulation — Regulation (EU) 2025/40, known as the PPWR — became directly applicable across all 27 EU Member States. It replaced the 1994 Packaging and Packaging Waste Directive that had governed packaging rules for three decades. If you sell packaged products into the EU, the rules have changed. There is no grace period for existing stock.

5 MIN · UPDATED 30 AUG 2026

What is PPWR? The EU's directly-applicable packaging law, in plain English

PPWR — Regulation (EU) 2025/40 — is the EU's new packaging law. Same text in all 27 member states. General application starts 12 August 2026, with tightening milestones through 2038. Here's what it actually does.

8 MIN · UPDATED 7 JUN 2026

PPWR packaging requirements: the seven checks every EU seller must pass

PPWR (Regulation (EU) 2025/40) imposes seven concrete packaging requirements that phase in between 12 August 2026 and 2038. This guide walks each check with what is enforceable now versus what to capture for upcoming milestones.

9 MIN · UPDATED 7 JUN 2026

PPWR for e-commerce sellers: the parcel, the marketplace, and what changes 12 August 2026

PPWR explicitly covers e-commerce packaging and names online marketplaces as responsible actors. From 12 August 2026, the shipping box, mailer and polybag are in scope — and listing-level enforcement is the sharpest stick. Here's the practical guide.

8 MIN · UPDATED 7 JUN 2026

EmpCo (Green Claims)

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Empowering Consumers Directive (EU) 2024/825 — banned green claims, substantiation rules and what they mean for marketing copy.

Product compliance & labelling

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Country of origin, "Made in" claims, textile labelling and care instructions — the cross-cutting labelling rules that apply alongside the nine EU mandates.

Industry guides

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Category-by-category compliance stacks for textiles, electronics, cosmetics, toys and furniture.

EU compliance for textile and apparel sellers: the full 2026 regulatory stack

Textiles and apparel are among the most regulated product categories in the EU — and the regulatory burden is increasing. A textile seller entering the EU market in 2026 faces obligations under at least six overlapping regulations, with more arriving through the ESPR framework. This guide maps the complete regulatory stack for textile products, explains what each regulation requires, and identifies where the obligations overlap.

6 MIN · UPDATED 30 AUG 2026

EU compliance for consumer electronics sellers: the complete guide

Electronics is the highest-regulation-density category in the EU: GPSR, the Battery Regulation, the CE stack (LVD, EMC, RoHS, RED), PPWR, WEEE, REACH and DPP. How the CE directives interact, why WEEE and packaging are both required, and what to prepare now.

10 MIN · UPDATED 19 SEPT 2026

EU compliance for toy sellers and children's products

Toys carry the heaviest enforcement in the EU: the Toy Safety Directive, GPSR's vulnerable-consumer risk expectation, battery removability from February 2027 colliding with secured battery compartments, and the REACH restrictions that bite hardest on children's products.

9 MIN · UPDATED 19 SEPT 2026

EU compliance for fashion, textiles, and apparel brands

The textile passport is in the first wave of ESPR delegated acts, EmpCo makes fashion's sustainability vocabulary legally risky from 27 September 2026, PPWR covers polybags and hangers, and REACH has restricted textile substances for years. The full picture for an apparel brand.

10 MIN · UPDATED 19 SEPT 2026

Digital Product Passports

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How DPPs will reshape product transparency and traceability across the EU.

EPR (Producer Responsibility)

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Extended Producer Responsibility — per-country, per-stream registration, reporting and fee obligations for packaging, WEEE and batteries.

EPR registration by country: the EU 27 register/report/pay map sellers actually need

EPR is implemented per member state — LUCID, ADEME, CONAI, Verpact and 24 others. Here's how the national registers work for packaging, WEEE, batteries and textiles, what PPWR Art. 44 changes from 12 August 2026, and where non-EU sellers need an Authorised Representative.

10 MIN · UPDATED 7 JUN 2026

What is Extended Producer Responsibility (EPR)? The EU's per-country register/report/pay regime, in plain English

EPR makes the company placing a product on the market financially responsible for its post-consumer stage. It runs per-country and per-stream — packaging, WEEE, batteries, textiles — with marketplace delisting now the sharpest enforcement lever. Here's what it actually is.

9 MIN · UPDATED 7 JUN 2026

EPR for online sellers: how marketplaces enforce it, and what gets your listings delisted

For e-commerce sellers, the sharpest EPR risk in 2026 isn't national fines — it's marketplace delisting under the Digital Services Act. Here's how Amazon EU, Otto, Bol.com and others enforce EPR, what pay-on-behalf actually costs, and how to pre-empt suspension.

8 MIN · UPDATED 7 JUN 2026

EPR registration: which countries require it and how to register

Extended Producer Responsibility is still national. Germany's LUCID, France's ADEME identifier and Citeo, Spain's producer register and plastic tax, Italy's CONAI and environmental labelling, and the Netherlands packaging fund — plus a six-step method for working out what you owe and where.

9 MIN · UPDATED 14 SEPT 2026

Ecommerce Compliance

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Marketplace-specific requirements for Amazon EU, Shopify, Etsy and beyond.

GPSR for Shopify sellers: the Article 19 block, the EU Responsible Person, and what changes for every EU-shipping store

Shopify is not a marketplace under GPSR Article 22 — which makes the seller, not the platform, responsible for Article 19 compliance on every listing. Here is the exact listing block, the EU Responsible Person requirement, the theme-template change, and the per-region catalogue audit every Shopify store needs to run for the EU 27.

8 MIN · UPDATED 7 JUN 2026

GPSR on Amazon EU: the Manufacturer Contact attribute, the EU Responsible Person field, and how Seller Central enforces Article 22

Amazon is the EU's largest GPSR enforcer. The Manufacturer Contact and Responsible Person attributes in Seller Central are mandatory on covered listings since 13 December 2024, and Amazon delists non-compliant ASINs automatically. Here is what each field expects, the per-marketplace differences, and the audit every Amazon EU seller needs to run this quarter.

8 MIN · UPDATED 7 JUN 2026

GPSR for Etsy sellers: handmade is not exempt, the Responsible Person field, and what changes for makers shipping into the EU

Etsy is a marketplace under GPSR Article 22, and 'handmade' carries no exemption from the General Product Safety Regulation. Since 13 December 2024, every Etsy listing shipped into the EU 27 must carry manufacturer, Responsible Person, and warnings — and Etsy delists listings missing them. Here is what an Etsy shop actually needs to do.

7 MIN · UPDATED 7 JUN 2026

Ecommerce compliance readiness: the per-SKU, per-regime readiness framework for EU-shipping catalogues in 2026

EU compliance is not a single 'are we compliant?' verdict — it is a per-SKU, per-regime readiness state across GPSR, EU RP, EPR, PPWR, EmpCo and DPP. Here is the five-layer framework, the per-SKU score that drives prioritisation, and the catalogue-audit pattern that turns a regulatory backlog into a shippable engineering ticket list.

9 MIN · UPDATED 7 JUN 2026

Battery Regulation

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Scope, labelling, QR codes, the digital battery passport, producer registration and the February 2027 removability rule under Regulation (EU) 2023/1542.

EU Battery Regulation: does your product need compliance?

If your product contains or comes with a battery — built-in, removable, rechargeable or disposable — Regulation (EU) 2023/1542 applies to you, even if you only import finished goods. Which products are in scope, the five battery categories, the producer and deemed-producer rules, and how battery duties sit alongside GPSR.

9 MIN · UPDATED 16 SEPT 2026

Amazon flagged my listing for battery non-compliance — how to fix it

Amazon validates battery producer registration numbers at listing level for EU offers, and Germany's BattDG makes it a hard gate. What the platform checks, an eight-step route back to active, the five mistakes that cause suspensions, and how to stop it happening on your next launch.

8 MIN · UPDATED 16 SEPT 2026

Battery labelling requirements 2026–2027: what must be on your product

The Annex VI markings have applied since August 2026 and the QR code becomes mandatory on 18 February 2027. Exactly what has to appear on the battery, the packaging or the documentation — capacity, chemistry, hazardous substance symbols, collection symbol, size rules — and how it differs from GPSR traceability marks.

9 MIN · UPDATED 16 SEPT 2026

What is the Digital Battery Passport and how to prepare before February 2027

A full battery passport is required for LMT, industrial over 2 kWh and EV batteries — not for portable consumer cells, which get a QR code instead. What the passport contains under Article 77, why it is a supplier-data problem rather than a software problem, and a preparation plan by battery category.

9 MIN · UPDATED 16 SEPT 2026

Compliance guidance based on published EU regulatory texts. Not legal advice.